Below is the question please and attached file is related Pdf. :
The Cleopatra soap
commercial could be found at the following Youtube Link.
Please answer the following questions.
- What are the similarities/differences between the French and the Quebec markets?
- At the time of the case, did Colgate-Palmolive use pull strategy or Push strategy to promote Cleopatra? Please provide detailed explanation.
- Evaluate their current marketing strategies (the promotion campaign, consumers’ feedback towards the product, distribution strategy and pricing strategy). What were the mistakes?
- If you were Steve Boyd, which of the three options would you pursue? Why?
(a) Admit defeat and discontinue the brand
(b) Continue the strategy with minor modifications if necessary, and try to get a 4.5% market share by giving it more time and support (minor modification)
(c) Alter the strategy or even the product itself (major modification)Running head: COLGATE-PALMOLIVE CLEOPATRA CASE Colgate-Palmolive Cleopatra CaseNameInstitutionDate 1 COLGATE-PALMOLIVE CLEOPATRA CASE 2 Colgate-Palmolive Cleopatra CaseWhat are the…